Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Ferrari 250 GTO sells for $35 million

A Ferrari 250 GTO – once owned by Sir Stirling Moss – is reported to have sold for a record-breaking $35 million. The Ferrari 250 GTO is probably the most coveted car on the planet and is, therefore, one of the most expensive. Simple supply and demand dictates that when a product is reckoned to be the best there is and the supply is limited prices will rise.

Acura shifts focus to sensible Gen Y shoppers

Honda is ready to begin the makeover of its Acura premium brand this spring, and the timing could hardly be better. In addition to the new ILX small sedan and redesigned RDX compact crossover coming in spring, a tease of the redesigned RL flagship due this fall will be shown at the New York auto show in April. Then, the volume leading TL sedan and MDX mid-sized crossover are slated for 2013 redesigns.